Monday, December 1, 2008

Ari's Book review: Buy.ology


Buy.ology is one of those books that gives you a rare behind the scenes look into what's going on around you and possibly in you as well. Martin Lindstrom is a marketing guru who advises some of the most recognized corporations in the world. Lindstrom gives some very enlightening facts regarding neuro-marketing that are sure to make your head spin. After having read this book, it appears that the biggest problem we face today is that many marketing tactics have become so pervasive that they're invisible. This my friends is scary.

By AP

4 comments:

Carol Connell said...

Sounds like a book I'd be interested in reading. Have you ever read The Marketing Of Evil by David Kupelian? That book is a real eye opener.

The Prados said...

I haven't read that one, but it sure sounds good. Do you think I can find at my local Library?

Carol Connell said...

The book was published in 2005, so you might be able to get it at the library. I've seen new copies that you can buy online for under $20 or you might be able to get a used copy fairly inexpensive from someplace like bookfinder.com or alibris.

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